Paul Mertz
GO Explore simplifies finding the right adventure by matching a vacation destination to you based on the results of a Personality Quiz.
Joe, 36
I always worry about getting the best value for my money. I want to make sure that where I go lives up to my expectations.
Rachel, 33
I spend most of my time weeding through reviews trying to figure out which ones are factual and which ones are paid for.
Matt, 33
When I lock in vacation time from work, I have a hard time trying to decide where to go. I need ways to filter destinations that I would enjoy.
Interviews - Key Findings
User Flow - Information Architecture
re-take
travel
quiz?
YES
YES
YES
TRAVEL QUIZ
take travel
quiz?
MENU
NO
NO
TRAVEL QUIZ RESULTS
book destination?
YES
explore guidebooks /
booking
site
OPEN APP
signed in?
NO
LOG IN
OR
CREATE ACCOUNT
GUIDEBOOK /
BOOKING SITE
LoFi Key Screens
SAMPLE QUIZ
QUESTION
TRIP RESULTS
PAGE
TRIP RATINGS PAGE
RATING SYSTEM
OVERLAY
GO Explore
FIND YOUR NEXT ADVENTURE
wireframes
Revised HiFi Wireframes
LOADING
LOG IN
OPTIONS
MENU
TRAVEL QUIZ START
FIRST QUESTION
LAST QUESTION
TRIP RESULTS
TRIP RATINGS
RATINGS OVERLAY
Post Usability Test Revisions
Key Insights
When I started this project, I was convinced that I could design a travel app with all the features the modern adventurer would need to plan a vacation. I realized that using lean UX practices to create a minimally viable product was the best way to keep the primary features user-friendly. Eliminating secondary and tertiary features was key to accomplishing a clean user interface. From here we can add additional features like matching users to the best deals per destination.